Comments on: It’s Cool to be a Geek http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/ A blog about customers, their experiences, and how businesses can make sure their customer experiences rock! Wed, 23 Dec 2009 19:07:18 +0000 http://wordpress.com/ hourly 1 By: Kevin Dugan http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13177 Kevin Dugan Thu, 13 Sep 2007 04:17:51 +0000 http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13177 Becky! Always cool to see how there is crossover and new ideas in pretty much every team members post each month. Starting out with the customer focus makes the rest of the steps seem even more logical. And I think Green IT has huge potential. Everything seems to be trying to play into green for better or for worse, but it's the right thing to do in IT and would be a boon for the IT firm. Becky! Always cool to see how there is crossover and new ideas in pretty much every team members post each month.

Starting out with the customer focus makes the rest of the steps seem even more logical. And I think Green IT has huge potential. Everything seems to be trying to play into green for better or for worse, but it’s the right thing to do in IT and would be a boon for the IT firm.

]]> By: Martin Jelsema http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13163 Martin Jelsema Wed, 12 Sep 2007 17:32:22 +0000 http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13163 Becky: I agree with your strategies for this IT company. I would add one other component to the new business process. I'd join the organizations your prospects join with the expectation of getting solutions to their problems. These organizations may not be IT-oriented. They may be industry groups or application-oriented groups. By getting involved and known there, approaching buyers becomes easier and more productive as well. I also thank you for the brief from which all of us BrandingWire pundits where able to provide some really relevant suggestions. There was a lot of unity as well because of the brief. Martin Becky: I agree with your strategies for this IT company. I would add one other component to the new business process. I’d join the organizations your prospects join with the expectation of getting solutions to their problems. These organizations may not be IT-oriented. They may be industry groups or application-oriented groups. By getting involved and known there, approaching buyers becomes easier and more productive as well.

I also thank you for the brief from which all of us BrandingWire pundits where able to provide some really relevant suggestions. There was a lot of unity as well because of the brief. Martin

]]> By: Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » Branding Wire: IT Services http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13118 Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » Branding Wire: IT Services Tue, 11 Sep 2007 03:26:10 +0000 http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13118 [...] Becky Carroll [...] [...] Becky Carroll [...]

]]> By: Valeria Maltoni http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13112 Valeria Maltoni Mon, 10 Sep 2007 23:16:14 +0000 http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13112 Understanding customers' needs also means learning more about their business and narrowing down the types of businesses might actually increase the amount of (valued) work done for them. Good use of evangelism! Understanding customers’ needs also means learning more about their business and narrowing down the types of businesses might actually increase the amount of (valued) work done for them. Good use of evangelism!

]]> By: Would you buy IT Services from this group?? « The BrandingWire blog http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13107 Would you buy IT Services from this group?? « The BrandingWire blog Mon, 10 Sep 2007 20:58:33 +0000 http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13107 [...] Becky Carroll [...] [...] Becky Carroll [...]

]]> By: bizsolutionsplus Featuring Solutions to Grow Your Business http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13101 bizsolutionsplus Featuring Solutions to Grow Your Business Mon, 10 Sep 2007 13:37:24 +0000 http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13101 <strong>Don't Be Cool, Be Great</strong> This is the story of a small high-tech services company in North America whose Marketing Department is challenged to create a cool image around its B2B services. Those services include: network maintenance, monitoring of critical systems, IT fixes, new... Don’t Be Cool, Be Great

This is the story of a small high-tech services company in North America whose Marketing Department is challenged to create a cool image around its B2B services. Those services include: network maintenance, monitoring of critical systems, IT fixes, new…

]]> By: Lewis Green http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13100 Lewis Green Mon, 10 Sep 2007 13:26:28 +0000 http://customersrock.wordpress.com/2007/09/09/its-cool-to-be-a-geek/#comment-13100 As always, Becky, you are on target. Keep it simple, sell green, and lose the jargon. I completely agree. As always, Becky, you are on target. Keep it simple, sell green, and lose the jargon. I completely agree.

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