Focus on the customer
Posted by Becky Carroll on October 19, 2007
1. Don’t Trash Customer Service: This is an inspiring post by one of the bloggers, Rachel, at Retail Design Diva about her family’s experience at Bed, Bath, and Beyond. Her trash can saga has a happy ending. I love how she sums it up -
“And I thought customer service was a long forgotten practice. While it may not be the answer to world peace, good customer service isn’t just good for business–it does wonders for humanity.”
This kind of customer service will definitely cause some word-of-mouth about the good things happening in retail. Thanks for sharing!
2. A Little Customer Care: Another Diva, this time Toby Bloomberg at Diva Marketing Blog, shares with us her open letter to her local airport. Seems she is much more impressed by the focus on customers at Phoenix’s Sky Harbor Airport. It gets down to the heart of the matter when Sky Harbor puts it in writing -
‘In fact, the airport has a customer service policy that puts customers first with a vision to create “Americans friendliest airport.” ‘
Being customer-focused doesn’t happen by accident. It only happens when organizations make a strategic decision to be customer-centric and then back it up with the appropriate measures, incentives, and finally tactics. Great to see that Sky Harbor Airport gets it! See you in Phoenix sometime, Toby!
3. 3 Easy Ways to Treat Your Customers Right: Ben Yoskovitz of Instigator Blog shares with us three stellar stories about companies doing right by their customers. He reminds us how easy it really is -
“It really doesn’t take much to treat customers well.
But you have to recognize the value. And then you have to be willing to take a bit more time, get a bit more creative, push a bit further…”
The companies that actually do this immediately stand out from their competitors. Size of company doesn’t matter; action and sincerity does. In the comments (read them, there are some good ones!), I suggested the 4th easy way to treat customers right is to listen to them. How is your organization doing in this department?
Please leave your favorite story in the comments here, or send me an email. I am always looking for more positive examples of Customers Rock! attitude.