How do I Love Thee?
Posted by Becky Carroll on February 14, 2008
Love is in the air today as it is Valentine’s Day in the USA. Here at Customers Rock!, we think about the ways we let our customers know we care about and appreciate them. Some of us are not very good at that (or so you have told me), and we need reminders to make it happen. Consider this your reminder – go out and let your best customers know you appreciate them and their business!
Of course, this act of recognition should be part of your larger customer strategy – you know, the one which outlines how you want to strengthen your customer relationships. If you are a little short on ideas, go check out today’s post by Toby Bloomberg at Diva Marketing Blog. Toby has enlisted many of her friends (me included – thanks, Toby!) to share how they build relationships with vendors/clients. Some common threads seem to be the following:
Communicate openly, honestly, and frequently
Seek out the needs of the other person – then listen closely and take action!
Look for the win-win at all times
Build a personal relationship where possible
Be willing to give more than you receive; don’t always look for something in return
Shut up and listen!
I would add one more to the list - follow up with customers/clients at times when you aren’t trying to sell anything… like today.
Now go do it!
(Photo credit: Drx)