Carnivale of Customer Service: The Marketing Edition
Posted by Becky Carroll on February 5, 2007
Welcome to this week’s edition of the Carnivale of Customer Service. A big thank-you to Maria Palma at CustomersAreAlways for having me host this week. My topic, Marketing Through Customer Service, was a challenging one. Where is the intersection of marketing and customer service? Read the links below for some thoughts.
Glenn Ross of Customer Service Experience reminds us of his post, Word of Mouth Advertising Increases Your Customer Service Experiences, and the intersection of positive Word of Mouth and customer service.
Tom Vander Well of QAQnA tells us about one of his pet peeves, the use of a customer’s name, in his post When Marketing and Customer Service Collide. Get it right, and we are more likely to trust you with more!
The intersection of marketing and customer service is all around us. It involves every customer service touch point: loyalty marketing, face-to-face customer service, phone, email, and even word of mouth. Just like the carousel horses in the picture above, it works out best when marketing and customer service work together.
Thanks to everyone for participating; it was fun! If you are interested in hosting a future Carnivale of Customer Service, please email Maria Palma at CustomersAreAlways.