Posted by Becky Carroll on April 10, 2007
Writing thank-you notes is becoming a bit of a lost art. It is almost always a surprise (and a pleasant one) when a sincere and personal thank-you note is received. Customer service blogger Glenn Ross feels it is so important that he posted on this subject twice in the past month. First, he posts on using thank-you notes to differentiate yourself from your competitors. Glenn writes this:
One way to differentiate yourself and your business from your competition is by sending your customers hand written thank-you notes. Now don´t be telling me you don´t have time. If you want to differentiate yourself from your competition, this is one way to do it. Outside sales people can carry a stack of notecards, envelopes, and postage with them and can write them in between appointments or cold calls. Inside sales people can write them during non-peak hours.
Today, Glenn gives us some great resources to help us write those notes. He doesn’t let us use poor handwriting as an excuse to get away from this, either!
Because my signature is illegible, I’ve ordered notecards with my name embossed on them. Each note takes about 5-7 minutes from first draft to addressing the envelope. It’s time well spent.
I have another resource to add: SendOutCards. I met one of their distributors, Robert Lipton, recently at a San Diego Chamber of Commerce meeting. These cards are generated completely on-line, but they are then printed out with your personal message, as well as photos if you’d like, and sent to the recipient based on your schedule. I tried out Robert’s card site, www.typeclickrelax.com, and sending the card was a very quick process! Since I do so much on-line, this is a great way to get my thank-you notes (both to customers and partners), as well as congratulations, birthday greetings, and get-well cards completed and out the door. I didn’t try their handwriting duplication, but you can have them turn your writing into a font and use it to print on the cards; Glenn, you may not want to do that. :-) All in all, a pretty cool tool!
Whichever way you do your thank-you notes, just make sure you do them! You will be remembered for them.
(Note: I am not in any way affiliated with SendOutCards.)
(Photo credit: uploaded by scops)