The Launch of Branding Wire
Posted by Becky Carroll on June 4, 2007
I am proud to announce that I am part of a new resource for branding and marketing: BrandingWire. On a monthly basis, and kicking off next Monday, June 11, this team of 12 bloggers will be pushing the limits on branding and marketing and share new ways of thinking about ordinary business issues. “Provocative Perspectives from a Posse of Pundits” is the tag line. Let’s explore that for a minute.
Provocative: Tending to provoke or stimulate. We hope our discussions will be the beginnings of a new set of conversations around how branding and marketing can be done in this era of Web 2.0.
Perspectives: A way of regarding situations or topics. We will be taking one case study each month and sharing how we would tackle the issue from our unique points of view.
A group of people summoned by a sheriff to aid in law enforcement. (I think I prefer the slang definition): A group of friends or associates. This group of 12 bloggers may have differing, strong opinions, but we have all become one team through this special task force.
Pundits: Sources of opinion; critics. We will each be analyzing the aforementioned case study in our own blogs, critiquing the business situation and providing potential branding and marketing solutions.
This posse will be providing some creative ideas which, when viewed together, should provide some interesting fodder for discussion. I am honored to have been asked to participate!
Steve Woodruff has been our “sheriff”, calling all of us together to create BrandingWire. You can find it on its own special blog page as well as on the blogs of these smart marketers:
- Olivier Blanchard
We look forward to sharing our first case study with you in less than one week. See you there!