Posted by Becky Carroll on November 21, 2007
Be thankful for your customers Without them, you wouldn’t have a business! Take a minute, right now, and let two or three of your best customers know you are thankful for them (without trying to up-sell or cross-sell them). You can write a thank-you note (here are some suggestions from Jackie Huba at Church of the Customer). You can call them. Just let them know they are important to you!
Be thankful for your employees Many of them are your company’s face to the customer. As I mentioned in the story about my Disney World experience, employees who are empowered and who feel great about where they work can turn that into positive experiences for customers. It will ultimately also help with employee retention (for other thoughts on making a difference from employees, see these ideas from Lori Deschene at BNET). Let your employees know they matter to you!
Be thankful for your business network We often meet many, many people and collect many more business cards, but have we stopped and thanked these folks for how they help us? Valeria Maltoni of Conversation Agent has a great post on how to make the most of your network (hint: don’t do it for what you will get back!). Let your contacts know you value their relationship!
I am very thankful for all of you, my Customers Rock! readers. Without you, I would be talking to myself! Thank you so much for your support and loyalty.
Now to all my American friends: Happy Thanksgiving! And to the rest of you, think about what you are thankful for.
Thanking Others (expressing thanks)
Customer Language (using the preferred communication methods of customers)
(Photo taken by me at Disney World, EPCOT at the end of the Test Track attraction.)