Mighty Fine Customer Experience
Posted by Becky Carroll on July 7, 2008
Here is a tasty tidbit for a Monday. John Moore at BrandAutopsy Twittered me about a store with a great customer experience, Mighty Fine Burgers in Austin, Texas. Here were some of John’s comments about them: “…friendly front-line faces, all food prep in full-sight (incl. grinding/hand-forming patties), simple decor, upbeat vibe.”
Here is what I like about them, in addition to their simplicity and their friendliness: FISH. No, not the seafood, but the customer service philosophy of Mighty Fine Burgers. They have taken advice from the book called Fish! (if you have never read it, you should check it out), which suggests that the way the Pike’s Place fishmongers deal with customers is a good lesson in how to have the right attitude at work (and in life):
- Make Their Day – Look for ways to create memories for guests and co-workers.
- Be Present – Make every guest feel they are the most important person when you talk to them.
- Choose Your Attitude – Learn to love what you do, even if you aren’t doing what you love.
Living in California, I can’t easily experience this attitude at Mighty Fine for myself, but I will take John’s word for it!
This reminds me of another burger joint out here in the West, IN-N-OUT Burger, which, according to their website, created California’s first drive-thru hamburger stand in 1948. The menu at Mighty Fine is very similar (simple, meaning basically fries, hamburgers, and shakes), and Mighty Fine has the same “everything is fresh, and you can even watch us making it” behind-the-scenes window to watch food prep that they have at IN-N-OUT. Let’s hope Mighty Fine are as wildly successful as their Western counterparts have been! My guess is they will be if they keep up the simply good food and service.
Drop a comment if you have been to either one of these establishments here in the USA, and let us know what you thought about the experience!
Update: I just found a great blog post on Doug Meacham’s NextUp about Five Guys Burgers and Fries; check out the Thank You Customers sign he included. You rock, Doug!
(Photo credit: khz)