I am Becky Carroll, long-time customer advocate and someone who is passionate about the customer experience. In 2005, I founded Petra Consulting Group, a strategic consultancy helping companies grow through lengthening and strengthening customer relationships. Through my work with companies such as HP, Electronic Arts, and Ford, I have spent a lot of time improving customer experiences, driving increases in marketing results, and helping companies re-think their customer service and support.
I am also an accomplished international speaker and a frequent contributor to industry newsletters. Prior to founding Petra Consulting Group, I was a senior consultant with industry-leading Peppers and Rogers Group. Previously, I worked at Hewlett Packard, both in the UK and in the US, in the areas of customer loyalty, customer service, and marketing.
Why this blog?
There are undercurrents of a fundamental attitude change in some companies. Customers are being seen as valuable company assets, not as resource drains. This is an attitude I call “customers rock!”. Everyday, both as a businesswoman and as a consumer, I have thoughts and ideas as I walk through the customer experiences of services and products. I want to share those thoughts and ideas so more companies can learn how to take on this “customers rock!” attitude for themselves.
You can contact me at becky at petraconsultinggroup dot com if you would like to have me help your organization become a CustomersRock! company, hire me for speaking, or just if you want to say hello!
Our family loves to travel, and we lived in England for 3 years when I was working for HP. One of our favorite spots is in Maui! I also love to sing in my church choir. We have a pet dog named Snickers, and we used to have a bunny named Bugs (check out my blog posts for a photo of Bugs!). Mostly, our family just likes to laugh, live life to the fullest, and enjoy each other’s company.
Photos from Stockxpert.com unless otherwise noted. This page, professional photo by Eleanor Bell Photography. Personal photos by T. Carroll.
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