Posted by Becky Carroll on June 16, 2008
I have seen restaurants with their “customer wall of fame” before, but I think this one takes the cake! Lighthouse Ice Cream and Yogurt is located in Ocean Beach, CA, just down the street from the Ocean Beach pier in San Diego. I just happened to wander towards the back of their cute shop and noticed several sheets of white poster board hanging from ribbons, plastered with photos. As the boards were unlabeled, I asked the lady behind the counter what they were. She explained they have been taking photos of their customers for the last 10 years and posting them on the boards for all to see. Then she took our photo and told us where it would be placed later in the month!
This is a quick and simple low-tech idea (she used a disposable camera – not digital). It gives the impression that this ice cream shop has many, many fans. In addition, it is a “feel good” for customers to have their photo added to the display. As San Diego is such a dog-friendly community, there is even a “pet board” with photos of customer pets who have come in (the ice cream shop keeps a doggie water bowl outside the door for thirsty pups).
I love this display of customer recognition. One way they could take it further would be to use a digital camera (or have the film developed onto a CD) and create a flickr or Facebook group of fans. That way, anyone who visited there could interact, and it would raise their visibility on the web. Maybe one of their local customers could even do it for them!
Either way, this is a fun way to let people know that you love your customers. People want to frequent establishments that care about customers, and every little bit helps these days!
You rock, Lighthouse Ice Cream!
(Photo credit: B Carroll)