As the astute reader will have noticed, I recently began teaching at University of California San Diego Extension. I am teaching the class Marketing via New Media. So far, it is very interesting to hear what the students think about social media, how they view it with a fresh set of eyes, and what the perspective is around the world (several of the students are international).
In the first class, we discussed what social media is, what it could mean to companies, and what the potential pitfalls could be. We have had some great debates in class, and through the assignments, about what social media can, and cannot, accomplish.
I decided to start up another blog, Teaching Social Media, to chronicle the experience of teaching this class, in the hopes that others who also teach could learn something from my journey. I am also using the new blog as a method to communicate with my students, and they with me. For example, I gave them a homework assignment to create a blog, and I am including their student blogs in my blogroll at the new blog.
I am still going to continue with Customers Rock!, so don’t worry. There will just be another place to find me if you want to hear more about social media from the student (and teacher) perspective. Come check it out!