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The Launch of Branding Wire
Posted by Becky Carroll on June 4, 2007
I am proud to announce that I am part of a new resource for branding and marketing: BrandingWire. On a monthly basis, and kicking off next Monday, June 11, this team of 12 bloggers will be pushing the limits on branding and marketing and share new ways of thinking about ordinary business issues. “Provocative Perspectives from a Posse of Pundits” is the tag line. Let’s explore that for a minute.
Provocative: Tending to provoke or stimulate. We hope our discussions will be the beginnings of a new set of conversations around how branding and marketing can be done in this era of Web 2.0.
Perspectives: A way of regarding situations or topics. We will be taking one case study each month and sharing how we would tackle the issue from our unique points of view.
Posse: A group of people summoned by a sheriff to aid in law enforcement. (I think I prefer the slang definition): A group of friends or associates. This group of 12 bloggers may have differing, strong opinions, but we have all become one team through this special task force.
Pundits: Sources of opinion; critics. We will each be analyzing the aforementioned case study in our own blogs, critiquing the business situation and providing potential branding and marketing solutions.
This posse will be providing some creative ideas which, when viewed together, should provide some interesting fodder for discussion. I am honored to have been asked to participate!
Steve Woodruff has been our “sheriff”, calling all of us together to create BrandingWire. You can find it on its own special blog page as well as on the blogs of these smart marketers:
- Olivier Blanchard
Becky Carroll
Derrick Daye
Kevin Dugan
Lewis Green
Ann Handley
Gavin Heaton
Martin Jelsema
Valeria Maltoni
Drew McLellan
Patrick Schaber
Steve Woodruff
We look forward to sharing our first case study with you in less than one week. See you there!
Customers Rock! 
Patrick Schaber said
Hey Becky,
Great post! Looking forward to working on the project with you.
-Pat
Valeria Maltoni said
Becky:
Your take is yet gain another different way of looking at this project. Kudos on going for the words and definitions. I know these discussions will be interesting, animated, and useful to our readers.
Gavin Heaton said
I like the idea of a posse … that way I get to wear a cowboy hat. And if I am lucky, I might get one of them star badges from Steve 😉
Kevin Dugan said
Badges? We don’t need no stinkin’ badges.
Becky Carroll said
Pat, I am looking forward to working on it with you as well! It is great to get to know other bloggers better through this type of collaborative effort.
Valeria, I am a word girl. The idea for the definitions came quickly to me. I can’t wait to see what each of us posts up next week!
Gavin, as I live out West (am I the only one in the posse?), let me know if you want a real, Western star badge. 🙂 Glad you are in the line-up!
Kevin, I love your sense of humor! But the badges are kind of cool…
Adam Kayce said
Sounds like the beginning of some beautiful friendships…
But what’s with the “monthly” thing? Is it “one topic per month”, or “one big torrent of info, once a month”?
C.B. Whittemore said
Becky, very exciting!
Becky Carroll said
Hey Adam, thanks for your question. To clarify, there will be one topic, or case study per month, and each of the BrandingWire bloggers will be writing a post on that one topic. The collective information can be seen at BrandingWire with links out to the bloggers, who may or may not choose to take it further in other posts!
C.B., thanks for your encouragement! It should be fun and exciting both to write as well as to read the varied opinions.